Sales of SEAT vehicles has steadily been increasing throughout the first half of 2017. Between January and April this year, the Spanish automobile manufacturer has produced and dispatched 158,700 SEAT models worldwide – a 14.5% increase compared to the same time period last year.
The month of April may have had less working days than usual, but despite this, the company had a fantastic run during the Easter month, with deliveries increasing by 16% compared to last April. Total car sales for the month were 41,400, a healthy increase of 5,700 compared to last year .
Vice-President for Sales and Marketing, Wayne Griffiths, said: “SEAT’s April sales are fully in line with the sharp increase of the first quarter of the year.”
According to Mr Griffiths, the SEAT Ateca is responsible for boosting the firm’s success worldwide, whilst the new look Leon is playing its part in increasing sales, with both personal and business customers opting for the sleek SEAT hatchback rather than the usually dominant VW Golf.
Plan are currently leasing both the enviable SEAT Leon and Ateca at an extra-special rate which will not be beaten elsewhere on the market.
The Spanish manufacturer is also enjoying increased popularity in Turkey, with the West Asian country recently taking delivery of one of the largest fleet sales ever in the history of SEAT.
SEAT’s three biggest markets are Germany, Spain and the UK, all of which continue to contribute massively to the increased sales of the marque’s stylish models, with Spain unsurprisingly remaining the company’s main market, with sales in manufacturer’s country of origin totalling 33,000 in the first four months of 2017; up by 22.9%.
Sales in Germany were second highest during the same period at 29,700 – an increase of 10%. Meanwhile, in the UK, sales rose by 23.7%, with a total of 20,800 SEAT models being purchased by Brits.
Sales were also on the up by 20.2% in France, where 8,000 new cars were delivered to happy SEAT customers. The pattern was also repeated in Austria and Switzerland, with 6,300 sales (+29%) and 3,400 (+69.6%) respectively – SEAT is one of the top 10 brands sold in both of these countries.
The Spanish carmaker finished the first four months of 2017 with all-time record sales recorded in Austria, Israel, Mexico, Switzerland, Turkey and the UK.
April was also the month in which SEAT began taking pre-sale orders of their new Ibiza, available from showrooms in June this year, while the new Ateca FR, a sportier version of the brand’s first SUV, was presented to the world back in May at the Barcelona International Motor Show.
Financially, the increased sales have helped the company’s turnover to grow by an astonishing 20.2%, with a record figure of €2,487 million reached during the first quarter of 2017.
SEAT ended 2016 with its highest running profit in the company’s history and so far this year, it’s managed to reach €56 million – a staggering rise of 4.1% compared to the same period in 2016.
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